Chanel's 31 Rue Cambon Spring/Summer 2012 'Sweet Land' editorial furthers the magazine's already stellar reputation. Few fashion houses have pioneered a publication like that of 31 Rue Cambon, delivering the best of the brand with attention to linguistics, photography and of course, style.
Chanel's Autumn/Winter 2012 runway fashion shows were covered in spiky metallic shards. The glistening spokes were met with a series of studded eyebrows, ushering in a new take on cosmetics. This Sweet Land photoshoot follows suit with model Saskia de Brauw's gilded brow lines.
Stylist Leila Smara added her personal touch to Sweet Land, seen here by way of metallic Chanel bags, scintillating wrist bands and glistening shirt-skirt combinations. Paul Maffi's capture of de Brauw in the darkly lit set brought about the spreads overall couture mystique.
Robust Rhinestone Editorials
Chanel's 31 Rue Cambon Spring/Summer 2012 Maffi Photoshoot Sparkles
Trend Themes
1. Crystalized Fashion - There is an opportunity for cosmetics that complement crystalized fashion collections.
2. Editorial Revolution - There is an opportunity to create editorial magazines that focus on a brand's products and aesthetics.
3. Metallic Accessories - There is an opportunity for creating more metallic accessories to complement clothing collections.
Industry Implications
1. Cosmetics Industry - There is an opportunity for the cosmetics industry to create new products that complement crystalized fashion collections.
2. Fashion Industry - There is an opportunity for the fashion industry to invest in editorial and magazine publications that focus on brand's products and aesthetics.
3. Accessories Industry - There is an opportunity for the accessories industry to develop metallic accessories to complement clothing collections.