Asia Wong's 300 Letters project is a time-consuming, creative and incredibly random way to create intimacy in modern society. Imagine writing and addressing 300 real love letters to people you actually know, and then attaching these love letters to the outside of envelopes addressed to a stranger.
That's exactly what Wong did for her 300 Letters Project. She actually wrote 400 separate notes, penning letter after letter to family members, friends, people met during chance encounters and to her secret crushes.
On the 300 Letters project website, Wong classifies each scanned letter with a color to help denote their subject. In some of Wong's more personal letters, this glimpse into such purely expressed intimacy feels voyeuristic.
Random Mail Intimacy
Asia Wong's 300 Love Letters Project
Trend Themes
1. Handwritten Letters - The trend of handwritten letters is making a comeback as people seek more personal and intimate forms of communication.
2. Random Acts of Kindness - Random Mail Intimacy highlights the trend of performing random acts of kindness, which can create feelings of happiness and connection in our increasingly isolated world.
3. Analog Technology - The use of analog technology, such as pens and paper, is gaining popularity as people seek to disconnect and provide more personal and meaningful experiences.
Industry Implications
1. Stationery - The stationery industry has an opportunity to capitalize on the trend of handwritten letters and analog technology, providing consumers with high-quality and personalized paper products.
2. Greeting Cards - The greeting card industry can leverage the trend of random acts of kindness, creating cards that inspire individuals to perform small acts of kindness and bring joy to others.
3. Event Planning - Event planners can use the trend of handwritten letters and personal touches to create unique and intimate experiences for their clients, adding an element of nostalgia and sentimentality to special events.