Beauty brand e.l.f is helping consumers get ready for the upcoming fall season with its '30 Days of New New' campaign -- a month-long beauty promotion that will release a new product every day this month.
When a new makeup line is announced, most consumers expect to see a seasonal eye palette, fall-themed lipsticks or a new blush promotion, however e.l.f has much more excitement in mind. So far, the line includes a futuristic silicone sponge, a new "bubble mask," which caters to two specific problem skin types, five colorful lipsticks and adventurous eye liner pencils available in emerald, navy and eggplant.
The budget-friendly beauty brand will be releasing some of its most popular drugstore products in addition to 15 new products, which will be hitting the market for the first time.
Month-Long Cosmetic Campaigns
'e.l.f's' '30 Days of New New' Campaign Introduces 15 New Products
Trend Themes
1. Month-long Cosmetic Campaigns - e.l.f's '30 Days of New New' campaign introduces 15 new products in a month-long beauty promotion.
2. Futuristic Silicone Sponge - e.l.f's innovative silicone sponge presents a disruptive innovation opportunity in the makeup tools industry.
3. Colorful Lipsticks - e.l.f's release of five colorful lipsticks opens up disruptive innovation opportunities in the cosmetic industry, offering unique and vibrant options.
Industry Implications
1. Beauty and Cosmetics - e.l.f's '30 Days of New New' campaign showcases disruptive innovation opportunities in the beauty and cosmetics industry with its introduction of 15 new products.
2. Makeup Tools - e.l.f's futuristic silicone sponge presents disruptive innovation opportunities in the makeup tools industry with its innovative design and functionality.
3. Cosmetic Manufacturing - e.l.f's release of colorful lipsticks offers disruptive innovation opportunities in the cosmetic manufacturing industry, creating a demand for unique and vibrant products.