Urban Decay is revolutionizing eyeliner with its 24/7 Ink Liquid Liners, promising lasting color for up to 24 hours. Inspired by professional paint brushes, this next-gen liner features an ultra-sharp tip and patented precision grip, ensuring every stroke is smooth and precise. The vivid, vegan formula glides effortlessly for fierce wings or free-flowing designs and was first launched in March 2023.
The 24/7 Ink Liquid Liners are smudge-, fade-, transfer-, and water-resistant, ensuring budge-proof color that sets in seconds. They are also easy to remove and require no scrubbing. With nine long-lasting shades in matte and shimmer finishes, including bold blacks and vibrant teals, the makeup product offers something for everyone and can be paired with Urban Decay's iconic 24/7 lineup for a complete eye look. The product is available online and in-store at Sephora and select Shoppers Drug Mart locations.
24-Hour Liquid Liners
Urban Decay's 24/7 Ink Liquid Liners are Paint Brush-Inspired
Trend Themes
1. Long-lasting Eyeliners - Addressing consumer demand for durable makeup products, brands are innovating with formulas that promise extended wear without compromise.
2. Precision Application Tools - Inspired by professional tools like paint brushes, makeup brands are developing liner applicators that offer unparalleled accuracy and control for flawless results.
3. Vivid Vegan Formulas - Brands are harnessing the trend towards vegan beauty by creating vibrant and cruelty-free liquid liners that appeal to environmentally conscious consumers.
Industry Implications
1. Beauty & Cosmetics - The beauty industry continues to evolve with innovative eyeliner products that cater to changing consumer preferences for long-lasting, precise, and cruelty-free makeup.
2. Retail & E-commerce - E-commerce platforms and retail outlets are poised to benefit from the demand for innovative liquid eyeliners, offering consumers convenient access to the latest beauty trends online and in-store.
3. Professional Tools & Accessories - The professional tools and accessories industry has an opportunity to explore collaborations with makeup brands to develop cutting-edge applicators inspired by precision instruments for improved makeup application.