Rachel Bilson, acclaimed for her role as Summer Roberts in the hit television series The O.C., returns to the screen in a nostalgic collaboration with 21SEEDS for their Serving Summer campaign. This partnership not only celebrates Bilson's iconic character but also highlights the refreshing and vibrant flavors of 21SEEDS' unique tequila offerings.
The Serving Summer campaign consists of three 15-second spots that pay homage to fan-favorite moments from The O.C. For instance, in Episode 1: "The Bad Boy," Summer Roberts, encounters a spicy reunion with a former bad boy from her past. The spot features 21SEEDS Cucumber Jalapeño, adding a flavorful twist to the narrative.
Likewise, Episode 2: "Welcome to the VOC" showcases 21SEEDS Valencia Orange as Summer warmly welcomes a friend, playfully attempting the show’s iconic catchphrase, intertwined with the refreshing citrus notes of 21SEEDS Valencia Orange.
And lastly, Episode 3: "I’d Offer You a Chair…" follows Summer as she prepares a Seed Paloma using 21SEEDS Grapefruit Hibiscus. Against the backdrop of a familiar poolside setting.