The Rose Marketing 2024 Christmas Collection has been unveiled by the brand in the UK to give consumers and retailers alike a glimpse of what they have in store for the holiday season.
The brand is launching more than 30 lines that includes Christmas-specific options alongside branded ones with franchises like Harry Potter in mind. The expansive range of holiday items come in at price points as low as £1, which will maximize the ways in which consumers can use it. This will enable shoppers to pick up items individually as stocking stuffers, multiple items for small gifting occasions and much more.
CEO Steven Watt commented on the Rose Marketing 2024 Christmas Collection saying, "Christmas delivers the biggest sales uplift for confectionery and last year it was the highest performing category showing +17.3% growth¹. With 97% of households buying confectionery and spending an average of £55 per person over the festive season², it’s vital for retailers to offer a selection of sure-fire festive favourites to really get their tills ringing at Christmas."
Expansive Festive Candy Ranges
The Rose Marketing 2024 Christmas Collection Has Over 30 Lines
Trend Themes
1. Franchise-themed Candy - Leveraging popular franchises like Harry Potter provides a unique selling point that can appeal to dedicated fan bases and drive niche markets.
2. Affordable Holiday Treats - Offering price points as low as £1 democratizes festive indulgence and allows for greater inclusion across different budget segments.
3. Customized Gifting Options - Providing multiple-item gift sets and individual stocking stuffers empowers personalized and flexible gifting during the holiday season.
Industry Implications
1. Confectionery - The confectionery industry sees a significant sales uplift during the Christmas season, with a notable 17.3% growth from last year.
2. Retail - Retailers benefit from offering expanded holiday candy selections to cater to 97% of households that purchase confectionery.
3. Franchise Merchandise - Integrating popular franchises in holiday candy collections can tap into dedicated fandoms and enhance brand loyalty.