I happily accept that the UK logo for the 2012 Olympics is beyond bad. To be honest, the only person who does not seem to hate it is the designer. Oh, and his mom. And maybe there's someone else on the planet that doesn't ridicule it, but they don't live in the UK.
So with Beijing out of the way, the seven cities on the short list for the 2016 Olympics have their logos ready to go. Is it just me or does 2016 seem eons away?
What do you think of these logos? For comparison, the gallery includes the 2008 Beijing logo and the 2012 London logo.
Olympic Design Campaigns
2016 Branding Begins
Trend Themes
1. Olympic Logo Designs - Opportunities to disrupt traditional logo design methods and create innovative and memorable Olympic logo designs for future games.
2. Graphic Design Campaigns - Disruptive innovation can be found in creating unique and visually striking graphic design campaigns for major events like the Olympics.
3. Brand Identity Creation - Potential for disruptive innovation in developing new approaches to brand identity creation and storytelling for Olympic events.
Industry Implications
1. Graphic Design - The graphic design industry can explore disruptive innovations to create cutting-edge designs for sporting events and brands.
2. Branding and Marketing - Opportunities for disruptive innovation in the branding and marketing industry when it comes to creating impactful campaigns for major events like the Olympics.
3. Event Management - Event management industry can leverage disruptive innovation to create captivating and memorable experiences tied to the brand identities of major events such as the Olympics.