This Offerpop graphic travels back in time to look at some of the most popular 2013 words and their reach across social media.
Some of these crazy words that took off online included phenomenons and phrases like "YOLO," "FOMO" (fear of missing out) and "cat bearding." Cronut, phubbing and listicle also made the list and are all examples of two words that have been mashed up into something new. It's no surprise to see that the word "selfie" also made this infographic, especially since it became an official addition to the dictionary last year.
As bizzarre as some of these words may seem, Offerpop provides some insight into what the makes these words so popular and how brands can leverage this information to connect with its target audience.
Viral Lingo Infographics
Offerpop's Infographic Highlights Some of the Most Popular 2013 Words
Trend Themes
1. YOLO - Opportunities exist for brands to create products or campaigns that embody the spirit of living life to the fullest.
2. FOMO - Brands can take advantage of the fear of missing out by offering limited edition or exclusive products.
3. Selfie - There is potential for brands to develop innovative camera accessories or social media tools that enhance the selfie-taking experience.
Industry Implications
1. Social Media - Innovations in social media platforms and digital marketing tools can help brands effectively reach and engage their target audience.
2. Consumer Goods - Brands in the consumer goods industry can incorporate trendy words and concepts into their product offerings to appeal to a younger demographic.
3. Technology - The technology sector can explore opportunities to develop new devices or apps that cater to the growing interest in viral language and trends.