It's no secret that campaigning is a major aspect to any politician's career, but the method and medium used to get the message out is changing. Online advertising now makes up a major percentage of US Presidential hopefuls and the incumbent President's budget. Youtube, Twitter, Facebook and Google+ play a big role in spreading the Democrat and Republican's messages to their followers, fans and voters.
After increasing over 7 times since even the 2008 election, online ad campaigns are the way of the future, reaching more people than ever. Social media, ad placement and video campaigns may very well determine the success of candidates who must be tech-savvy in this 21st-century election.
Political Web Boom
2012 US Presidential Election to be Online Ad-Focused
Trend Themes
1. Online Advertising Boom - The increasing reliance on online advertising platforms such as Youtube, Twitter, Facebook, and Google+ is reshaping political campaigning.
2. Social Media Influence - The use of social media platforms is playing a critical role in spreading the messages of political candidates and engaging with voters.
3. Video Campaigns Dominance - The success of political candidates is increasingly dependent on the effectiveness of their video campaigns in capturing voters' attention and support.
Industry Implications
1. Digital Advertising - The demand for online ad campaigns has led to a significant growth in the digital advertising industry.
2. Social Media - The increasing importance of social media platforms has created opportunities for companies specializing in social media management and analytics.
3. Video Production - The rise of video campaigns in political advertising has created a need for video production companies specializing in political messaging and storytelling.