The 2012 Dazed & Confused editorial shines a light on Olympic-inspired garments that are both spirited and patriotic. Photographer Rowan Corr captures models Amalia, Ben and Sam in a striking stadium portrait series that explores a multitude of country-themed fashion.
Outfitted by wardrobe stylist Harry Lambert, the models sport designer looks from labels like Nike, Adidas and Emporio Armani among a slew of others. Set in Snoozzz Olympic Park, this gritty editorial shows support for a number of different nations including the United States, Germany, China, Italy and Azerbaijan.
Both sporty and stylish, these fashion-conscious athletic uniforms are ensuring that countries are not only game-ready but runway-ready as well. The 2012 Dazed & Confused fashion feature showcases the season's hottest designer sportswear looks custom created for London's Summer Olympic Games athletes.
Grungy Olympic Editorials
The 2012 Dazed & Confused Fashion Feature Highlights Patriotic Styles
Trend Themes
1. Athletic Fashion - The trend of incorporating sportswear into high fashion creates opportunities for designers to collaborate with athletic brands and create unique runway looks.
2. Patriotic Fashion - The trend of patriotic-inspired fashion allows designers to showcase national pride through creative and innovative garments, presenting opportunities for collaborations with athletes and sports teams.
3. Runway-ready Sportswear - The trend of designing sportswear for runway shows opens up opportunities for designers to create stylish and fashionable athletic uniforms for athletes participating in major sporting events.
Industry Implications
1. Fashion Design - Designers in the fashion industry can explore new collaborations with athletic brands and create fashionable sportswear that combines style and functionality.
2. Athletic Apparel - Athletic apparel brands can expand their product lines by partnering with fashion designers and creating sportswear that combines athletic performance with high fashion.
3. Event Planning - Event planning companies can incorporate the trend of runway-inspired sportswear into major sporting events, offering unique experiences for athletes and spectators alike.