New Balance works together with Montreal-based skate brand JJJJound on another pair of the 2002r sneaker model for the season. This time, it gets a GORE-TEX coating for a weatherized feel following a previous release that took place back in October 2023.
The signature shoe gets a muted tonal palette supported by a comfortable build. The silhouette is fused with 'desaturated' charcoal with accented pine green for contrast. It is made from a blend of suede and mesh throughout the material and then lined with GORE-TEX for a technical feel. The midsole is backed by the N-ERGY technology and it all comes together to deliver elements such as shock absorption and water resistance for comfort.
Weatherized Collaborative Muted Sneakers
JJJJound Joins New Balance on Another 2002r Sneaker
Trend Themes
1. Weatherized Sneakers - The integration of a GORE-TEX coating on the 2002r sneaker model enhances weather protection and durability.
2. Muted Tonal Palette - The use of a desaturated charcoal color scheme with accents of pine green creates a sophisticated and understated aesthetic.
3. Technical Materials - The blend of suede, mesh, and GORE-TEX lining provides a technical feel and enhanced performance features.
Industry Implications
1. Footwear Industry - The integration of GORE-TEX coating and N-ERGY technology in sneakers presents opportunities for weatherproof and comfortable footwear options.
2. Fashion Industry - The use of muted tonal palettes and technical materials in sneakers reflects a trend towards minimalist and functional fashion.
3. Outdoor Apparel Industry - The incorporation of GORE-TEX lining in sneakers expands the range of weather-resistant and performance-driven products for outdoor enthusiasts.