The 1Z from Continuum is a conceptual cigarette package designed to help smokers quit. The 1Z is designed to carry only one cigarette, two matches, and a stick of gum.
The idea behind the 1Z from Continuum is that smokers are bound to relapse, but if you give them only one cigarette to smoke per pack, it will increase their chances of quitting.
I have never been a smoker so it is really hard for me to say whether it is easy or not to quit. Logically, the 1Z from Continuum makes sense. Cutting down on the smokes rather than quitting cold turkey seems like the best way to help smokers kick the habit. The 1Z from Continuum has an estimated selling point of between one to two dollars. No word yet on whether Toblerone plans to seek legal action for the suspiciously-shaped packaging.
Single Cigarette Servings
The 1Z from Continuum is Designed to Help Smokers Quit
Trend Themes
1. Smoking Cessation Tools - The 1Z from Continuum is a conceptual cigarette package that offers a new approach to help smokers quit for good.
2. Individual Packaging - The 1Z from Continuum introduces a concept of single-serving cigarette packages, potentially disrupting the traditional cigarette packaging industry.
3. Behavioral Psychology - The 1Z from Continuum leverages behavioral science by limiting smokers to one cigarette per pack, encouraging them to reduce their smoking habits.
Industry Implications
1. Health and Wellness - The concept of the 1Z from Continuum aligns with the growing demand for innovative smoking cessation tools in the health and wellness industry.
2. Packaging - The single cigarette packaging design by Continuum opens up opportunities for disruption and innovation within the packaging industry.
3. Tobacco - Tobacco companies may need to adapt to the disruptive innovation of single-serving cigarette packaging like the 1Z from Continuum.