Contemporary Boutique Gyms

1Rebel in London is a Former Office Turned Theatrical Luxury Gym

Located in London's St. Mary Axe, this phenomenal gym is the first physical location for recently launched boutique gym brand 1Rebel. The project saw an 8,000-square-foot former office transformed into a luxury gym inspired by a night out with friends and infused with a sense of industrial glamour.

Marketed toward the millennial generation, the boutique gym features a state of the art juice bar from London brand Roots & Bulbs and aims to make every group class an energetic affair that feels more like an event. Each room is announced by a large marquee that make it seem like one is entering a theatre, while retrofitted exposed pipes give it the feeling of a hip Brooklyn restaurant.

The innovative space is formed around a unique concept that is likely to transform the gym experience and influence traditional gym brands.
Trend Themes
1. Boutique Gym Transformation - Opportunity for gyms to transform former office spaces into unique and luxurious fitness experiences.
2. Event-like Group Classes - Disruptive innovation opportunity for gyms to create energetic group classes that feel more like events.
3. Industrial Glamour Design - Design trend of infusing industrial elements with glamorous touches in boutique gyms to create a unique and stylish atmosphere.
Industry Implications
1. Fitness Facilities - Opportunity for fitness facilities to adopt the concept of transforming office spaces into boutique gyms for a competitive edge.
2. Juice Bars - Juice bar brands can partner with boutique gyms to offer state-of-the-art juice bars as a unique selling point.
3. Interior Design - Interior design industry can leverage the trend of infusing industrial and glamorous elements in gyms to create unique spaces that cater to the millennial generation.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES