Tuning into an influential demographic of today's pop culture is the 1Band1Brand website, offering weekly deals on music and fashion labels specifically to hipsters.
Following the Groupon model, 1Band1Brand takes the same approach but only offers discounts on independent music and rad fashion items. Might I add that the word independent is stressed because let's face it, if it's anywhere near mainstream then it isn't considered hipster. This site is serious stuff. What's great about this model is that hipsters don't have to wait for a group of buyers to get in on the deal and they are just offered straight up on a weekly basis.
The marked down offers from 1Band1Brand are provided to hipster subscribers through newsletter e-mails and the website.
Hipster Deal Aggregators
The 1Band1Brand Website Offers Discounts on Independent Music & Fashions
Trend Themes
1. Niche Deal Aggregators - There is an opportunity to create more deal aggregator sites aimed at specific niche demographics.
2. Independent Label Discounts - Offering discounts on independent labels is a unique and disruptive innovation opportunity for businesses.
3. Weekly Subscription Deals - Creating a weekly subscription service for niche deals is a trend that could appeal to consumers.
Industry Implications
1. Music - The music industry can benefit from offering discounts on independent labels through deal aggregator sites.
2. Fashion - The fashion industry can innovate by providing discounts for independent and hipster-focused labels.
3. E-commerce - E-commerce platforms can implement weekly subscription deals for niche products for consumers who want specialized deals.