The ‘1985’ Vogue Hommes International editorial is featured in the high fashion publication’s Spring/Summer 2012 issue. Starring model Johnny George, this striking portrait series shines a light on retro-infused menswear styles and quirky embellished accessories. From sleek tailoring to a youthful use of pin and button accessories, model Johnny channels a fashionable boy scout.
Captured by the lens of the legendary fashion photographer Alasdair McLellan, this bold editorial dares to stand apart from the crowd. Dressed in a versatile wardrobe of button-adorned ensembles, Johnny wears distressed denims, sleek shirts and suited separates. A cross between camp leader and activist, the ‘1985’ Vogue Hommes International editorial styled by Oliver Rizzo, is a contemporary take on the classic retro-infused menswear styles of our past.
Chic Boy Scout Captures
The 1985 Vogue Hommes International Shoot is Retro-Infused
Trend Themes
1. Retro-inspired Fashion - There is an opportunity for clothing brands to incorporate vintage or retro styles into their designs.
2. Accessory Makeovers - An opportunity for businesses that make accessories to incorporate quirky embellishments and buttons into their designs.
3. Youthful Nostalgia - Companies that offer products that tap into the nostalgic memories of youth can appeal to nostalgic millennials and gen Xers.
Industry Implications
1. Fashion - Clothing brands can take advantage of the trend for retro-inspired fashion and use it to create unique designs that tap into nostalgic memories.
2. Accessories - Accessory businesses can add quirky buttons and embellishments to their products to make them stand out and appeal to consumers looking for something different.
3. Marketing and Advertising - Businesses that develop marketing campaigns targeting the millennial and gen X demographic can tap into the trend for youthful nostalgia, thereby enhancing their ROI.