The iconic pink 1957 Chevy Corvette styled for the hit film Barbie is making its Canadian debut at the 2024 Canadian International AutoShow in Toronto this February. As seen in the blockbuster Barbie film, the life-sized version will take center stage in Mattel's display, joined by life-sized replicas of four iconic Hot Wheels® toy cars. The showcase includes the Deora™ II, Green Loop Coupe™, Gray Loop Coupe, and the 1967 Chevrolet Camaro.
Inspired by Barbie's legendary Corvette, featured in the Golden Globe-winning live-action Barbie movie, this pink convertible features a retro silhouette, and a 283 V8 motor. Mattel's display also will also feature a life-size Barbie Box, allowing guests to step inside and take photos for a shareable experience.
"Barbie and Hot Wheels are both beloved brands that have ignited passion and imagination across generations," says Donna Polimac, Senior Manager Marketing of Mattel. "We are thrilled for the AutoShow to be the first Canadian pit stop to welcome a vehicle inspired by Barbie’s legendary Corvette! Most importantly, for all car lovers, car collectors and guests alike, to re-engage with the toys they love through a new lens and for young children, to be reminded they can dream of becoming anything."
Iconic Doll Movie Cars
Barbie's 1957 Chevy Corvette will Debut at Toronto's International AutoShow
Trend Themes
1. Iconic Movie Cars - The showcasing of iconic doll movie cars, like Barbie's 1957 Chevy Corvette, at auto shows provides a nostalgic and immersive experience for fans of the films and the toys.
2. Life-sized Toy Replicas - Life-sized replicas of iconic Hot Wheels toy cars, such as the Deora II and 1967 Chevrolet Camaro, offer a unique opportunity for visitors to see their favorite childhood toys come to life.
3. Shareable Experiences - The inclusion of a life-size Barbie Box allows guests to step inside and take photos, creating shareable experiences and generating excitement around the brand.
Industry Implications
1. Automotive - Auto shows provide an opportunity for automotive companies to showcase iconic movie cars, attracting fans and enthusiasts who are interested in unique and nostalgic vehicles.
2. Toy Manufacturing - The display of life-sized replicas of popular toy cars at auto shows allows toy manufacturing companies to promote their products in a visually captivating way, sparking interest and engagement.
3. Event and Experiential Marketing - The integration of shareable experiences, such as the life-size Barbie Box, in events like auto shows can enhance brand engagement and create memorable moments for attendees.