Twin Tower Hotels

The 1717 Broadway Marriott Hotel Will Make You Do a Double Take

2011 marks the year where one of the tallest hotels will be built in New York City. The 1717 Broadway Marriott Hotel will be reminiscent of a terrorizing situation that went down in history years ago, but this twin tower design is definitely still eye-catching without this historical context.

In skyrocketing heights, the two buildings will act as independent hotels with separate characters. A Courtyard Inn will be on floors 7-31 and up top will be a 30-story Residence Inn with 9 rooms per floor. The 1717 Broadway Marriott Hotel offers guests the option of long-term stays, fit for these budget-conscious times.
Trend Themes
1. Vertical Hotels - The trend of building twin tower hotels offers a unique opportunity to maximize space and provide different experiences within one property.
2. Separate Characters - Creating separate identities for each tower allows hoteliers to cater to different target markets and offer specialized amenities.
3. Long-term Stays - Designing hotels with options for extended stays taps into the growing demand for budget-friendly accommodations.
Industry Implications
1. Hospitality - In the hospitality industry, twin tower hotels present a disruptive opportunity to attract diverse clientele and provide unique guest experiences.
2. Real Estate - Twin tower hotel developments can redefine the real estate landscape by optimizing land usage and creating mixed-use spaces.
3. Travel and Tourism - The twin tower hotel concept caters to the evolving needs of travelers by offering a range of accommodation options and amenities within a single property.

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