$1.2 Million Gold Dress

Coins Give Design New Weight

Not to be outdone with mere diamonds and emeralds on a dress, Bunka Fashion College in Tokyo shows models wearing outfits bedecked with gold coins. 1,500 Austrian gold coins valued at $1.2 million were on three outfits, including a dress weighing 22 pounds, and jackets weighing up to 46 pounds. One of the models was incapable of carrying the additional weight.

Implications - Flashy fashion designs appeal to the fashion show-goer who is looking for opulence in a design environment that has, for the most part, emphasized an androgynous and basic look. Gold is a metallic color that can be replicated in a variety of industries, especially technology, and will be attractive to consumers who are looking to show off -- without having to spend the money.
Trend Themes
1. Flashy Fashion Designs - The trend of flashy fashion designs appeals to consumers who are looking for opulence and luxury in an otherwise basic design environment.
2. Gold as a Replicated Color - The trend of using gold as a replicated color extends beyond fashion and can be seen in various industries, particularly technology, as a way to attract consumers who want to showcase wealth.
3. Opulence Without Spending Money - The trend of incorporating gold into designs allows consumers to show off a luxurious aesthetic without the need to actually spend large amounts of money.
Industry Implications
1. Fashion - The fashion industry can explore and embrace flashy designs, incorporating elements such as gold accents, to appeal to consumers who desire opulence and luxury.
2. Technology - The technology industry can capitalize on the trend of using gold as a replicated color, incorporating it into product designs to cater to consumers who want to showcase wealth and luxury.
3. Decor and Interior Design - The decor and interior design industry can adopt the trend of incorporating gold into designs, allowing consumers to create opulent and lavish spaces without significant financial investment.

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