Last year, Vollebak introduced its 100 Year Pants—designed to last for over a century—and now it is announcing the 100 Year Jacket "to combat the next century of weather." The durable jacket style was created with a material that was originally used to handle torrential rain while motorbike racing, which pelts riders with water at high speed and high pressure.
The waterproof and abrasion-resistant yet breathable design is designed to stand up against not just torrential rain but also storms, blizzards, wind, ice and snow—enough so that it is highly waterproof to over 43,000mm.
While most water-resistant jackets eventually get penetrated and bogged down by water, the waterproof 100 Year Jacket is fully seam-sealed and integrates three-layer fabric to provide the ultimate comfort and protection.
Durable All-Weather Jackets
Vollebak's 100 Year Jacket Boasts a Highly Waterproof Design
Trend Themes
1. All-weather Gear - Highly durable and waterproof materials are the focus of all-weather gear innovation.
2. Sustainable Fashion - Creating long-lasting clothing with sustainable materials could disrupt the fast fashion industry.
3. Extreme Sports Apparel - Developing weather-proof and abrasion-resistant clothing for high-speed sports could revolutionize the industry.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry can benefit from creating more long-lasting and weather-resistant clothing.
2. Sports Apparel - Providing highly durable and waterproof clothing options will be a disruptive innovation opportunity for the sports apparel industry.
3. Textile Manufacturing - Integrating high-quality and sustainable materials in clothing production could disrupt the textile manufacturing industry.