I love taking showers, but I don't love them enough to enter into a 100-hour shower contest. Contestants in Berlin, Germany competed to see who could last 100 hours in a shower. The results were pruney.
Contestants were only allowed to sleep once every six hours and could only leave the shower for bathroom breaks. The 100-hour shower sounds like torture to me. The winning contestant walked away with $5,000 and a lifetime aversion to bathing.
Epic Showering Competitions
The 100-Hour Shower Contest Turns People into Prunes
Trend Themes
1. Extreme Endurance Challenges - Opportunity for businesses to create unique and challenging endurance competitions in various settings.
2. Unconventional Incentives - Opportunity to offer non-traditional rewards to participants in contests or competitions.
3. Novelty Fundraising Events - Opportunity to organize quirky events that attract attention and raise funds for a cause.
Industry Implications
1. Event Management - Disruptive innovation opportunity in creating and organizing unconventional endurance challenges.
2. Marketing and Advertising - Opportunity for marketers to leverage unconventional incentives to engage consumers in campaigns.
3. Non-profit and Charity - Disruptive innovation opportunity in organizing novelty fundraising events to attract donors.