The SS19 WORKWARE Collection Features a Nostalgic Feel
References: workwarehk & highsnobiety
In the Fall/Winter season of 2018, the WORKWARE collection was subject to an elegant contemporary aesthetic that was informed by utilitarian motifs. For the debut of its Spring/Summer 2019 offerings, the modern Hong Kong streetwear brand is continuing its military-inspired silhouettes but with a distinct nostalgic flair.
The latest WORKWARE collection includes a variety of garments, including shirts, pants, jackets, accessories, knitwear and more. The Spring/Summer 2019 capsule is presented through a subtle lookbook that reflects the aesthetic of the previous Fall/Winter 2018 launch. Keeping a continuous brand aesthetic, WORKWARE also embraces a neutral color palette with occasional interference of bright shades -- from the militant orange jacket with front pockets to the baggy red trousers.
The latest WORKWARE collection includes a variety of garments, including shirts, pants, jackets, accessories, knitwear and more. The Spring/Summer 2019 capsule is presented through a subtle lookbook that reflects the aesthetic of the previous Fall/Winter 2018 launch. Keeping a continuous brand aesthetic, WORKWARE also embraces a neutral color palette with occasional interference of bright shades -- from the militant orange jacket with front pockets to the baggy red trousers.
Trend Themes
1. Contemporary Military-inspired Fashion - Opportunity for fashion brands to create modern collections that blend military aesthetics with a contemporary twist.
2. Nostalgic Streetwear - Chance for streetwear brands to tap into consumers' nostalgia by incorporating throwback elements into their designs.
3. Utilitarian Fashion - Potential for brands to explore utilitarian-inspired fashion that combines practicality with stylish design.
Industry Implications
1. Fashion - Fashion brands can capitalize on the growing interest in military-inspired fashion and streetwear.
2. Apparel - Opportunity for apparel brands to create garments that blend military aesthetics with contemporary and nostalgic elements.
3. Streetwear - Streetwear brands can take advantage of the trend towards nostalgic fashion by incorporating throwback elements into their designs.
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