The Wonder Bread Sneakers Have Primary Colors Covered
Robyn Currie — April 26, 2010 — Fashion
These Wonder Bread sneakers are perhaps the most puzzling pair of kicks I have come across in a long time. Sure, you see shoes designed after a lot of things, but bread? Really?
Maybe the muses of shoe design were a little lacking that week or maybe someone was just really enjoying a good Wonder Bread sandwich that day.
Implications - Incorporating nostalgic appeal into a product translates well throughout many industries. Strategically using nostalgia to market a product or service reminds consumers of a simpler time associated with positive feelings. Savvy companies will capitalize on this feeling, encouraging consumers to revisit their childhood, kick back and enjoy whatever product is being offered.
Maybe the muses of shoe design were a little lacking that week or maybe someone was just really enjoying a good Wonder Bread sandwich that day.
Implications - Incorporating nostalgic appeal into a product translates well throughout many industries. Strategically using nostalgia to market a product or service reminds consumers of a simpler time associated with positive feelings. Savvy companies will capitalize on this feeling, encouraging consumers to revisit their childhood, kick back and enjoy whatever product is being offered.
Trend Themes
1. Nostalgia Marketing - Incorporating nostalgia into product design and marketing to evoke positive feelings and memories of a simpler time.
2. Food-inspired Fashion - Designing clothing or accessories that take cues from beloved food items to create conversations and drive brand recognition.
3. Unusual Product Pairings - Creating products that combine unlikely or unconventional elements to generate buzz and standout from competitors.
Industry Implications
1. Fashion - Opportunity to design food-inspired clothing or accessories that inspire conversation and nostalgia among consumers.
2. Food and Beverage - Opportunity to collaborate with fashion brands to create limited edition food items that tap into popular culture and evoke nostalgia.
3. Marketing and Advertising - Opportunity to create unique and attention-grabbing campaigns that use nostalgia and unconventional pairings to capture consumer attention and drive sales.
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