Undone Clothing Jacket
Cecilia Biemann — September 29, 2008 — Fashion
Every season people look to the biggest names in fashion to show us what is going to be fabulous. We are bombarded with logos, labels and brand images all showing us the way.
In an interesting take on brand identity, Undone Clothing has created this unique jacket from thousands of size, care and company branding labels that have been removed from a variety of garments.
The labels were carefully arranged and applied to an interfacing, then stitched to quilt the tags together into a unique “fabric” which was then fashioned into this amazing jacket.
The jacket is fully lined, so that annoying tag itching will not be a problem!
This one-of-a-kind piece is offered for sale at the price of $1,100.
In an interesting take on brand identity, Undone Clothing has created this unique jacket from thousands of size, care and company branding labels that have been removed from a variety of garments.
The labels were carefully arranged and applied to an interfacing, then stitched to quilt the tags together into a unique “fabric” which was then fashioned into this amazing jacket.
The jacket is fully lined, so that annoying tag itching will not be a problem!
This one-of-a-kind piece is offered for sale at the price of $1,100.
Trend Themes
1. Upcycling Fashion - Fashion brands can explore creating one-of-a-kind pieces using discarded materials and labels to create unique fabrics like Undone Clothing’s upcycled jacket.
2. Sustainable Fashion - Designers can integrate sustainable practices such as upcycling to create eco-friendly fashion while preserving brand identity.
3. Customized Branding - Brands can explore incorporating their discarded labels and tags into unique fashion statements that can stand out in the industry.
Industry Implications
1. Fashion - Fashion brands can create innovative ways to reduce waste and promote sustainability while leveraging their brand identity through upcycling.
2. Textile Manufacturing - Manufacturing companies can explore partnerships with fashion brands to provide sustainable and unique textile options through upcycling.
3. Sustainability Consulting - Consulting firms can cater to the growing demand for sustainable practices in the fashion industry by providing expertise on upcycling and reducing waste.
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