The Warby Parker x Geoff McFetridge Sunglasses are Affordable
Michael Hemsworth — July 24, 2019 — Fashion
References: warbyparker & gearpatrol
Premium eyewear styles are usually associated with a high price tag, but the Warby Parker x Geoff McFetridge sunglasses have been designed to change this. Priced at just $95 a pair or $175 with prescription lenses, the sunglasses come in two model options including the Edgemont and the Atwater with the former named after McFetridge's hometown and the latter after his Los Angeles workplace neighborhood.
The sunglasses come in several demure color options and also support LA-Más, which is an LA-based group that seeks to support underserved communities through architecture and policy changes.
The inspiration behind the Warby Parker x Geoff McFetridge sunglasses was explained by McFetridge who said, "These sunglasses reflect some of the frames I have owned and worn over the years — specifically, a pair bought in a vintage store in Paris and a pair of USA military issue. The idea for me was to create something super wearable, with subtle details that made it feel extra special. In the end, we designed two frames I’d want to wear every day."
The sunglasses come in several demure color options and also support LA-Más, which is an LA-based group that seeks to support underserved communities through architecture and policy changes.
The inspiration behind the Warby Parker x Geoff McFetridge sunglasses was explained by McFetridge who said, "These sunglasses reflect some of the frames I have owned and worn over the years — specifically, a pair bought in a vintage store in Paris and a pair of USA military issue. The idea for me was to create something super wearable, with subtle details that made it feel extra special. In the end, we designed two frames I’d want to wear every day."
Trend Themes
1. Affordable Artist-designed Eyewear - Disruptive innovation opportunity: Offering high-quality, artist-designed eyewear at an affordable price point.
2. Supporting Underserved Communities - Disruptive innovation opportunity: Collaborating with social impact groups to create accessible products that support underserved communities.
3. Creating Subtle and Wearable Designs - Disruptive innovation opportunity: Designing eyewear with subtle details that make it feel extra special and appealing for everyday wear.
Industry Implications
1. Eyewear - Disruptive innovation opportunity: Introducing artist-designed eyewear to the market that offers both style and affordability.
2. Fashion - Disruptive innovation opportunity: Collaborating with designers to create affordable and fashionable accessories.
3. Social Impact - Disruptive innovation opportunity: Partnering with social impact groups to create products that support underserved communities and drive positive change.
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