The Vertigo Pack by Vans and END. Clothing Boasts Psychedelic Visuals
References: endclothing & hypebeast
UK-based retail label END. Clothing worked in conjunction with Vans on the new Vertigo pack, comprised of two signature footwear models— the Old Skools and the Slip-Ons. The new range reimagines the iconic checkerboard pattern in a new warped style. It gives off a visual illusion in black and white, with both models complete in woven jacquard materials and a blend of high-quality leather and canvas.
Additionally, the shoes are complete with white tonal heel badges as a subtle branding accent. Each sneaker boasts its own individually unique design due to the natural process of jacquard weaving. The shoes are encased in a limited-edition packaging and are set to drop on December 8th online at END. Clothing.
Additionally, the shoes are complete with white tonal heel badges as a subtle branding accent. Each sneaker boasts its own individually unique design due to the natural process of jacquard weaving. The shoes are encased in a limited-edition packaging and are set to drop on December 8th online at END. Clothing.
Trend Themes
1. Warped Checkerboard Pattern - An innovation opportunity lies in exploring new visual distortions of traditional patterns to create unique designs.
2. Woven Jacquard Materials - There is potential for disruptive innovation in the use of more intricate woven materials to enhance the aesthetic appeal of footwear.
3. Limited-edition Packaging - Exploring innovative packaging designs can create a sense of exclusivity and increase brand value for special releases.
Industry Implications
1. Footwear - The footwear industry can embrace disruptive innovation by incorporating unique patterns and materials to attract fashion-forward consumers.
2. Fashion Retail - Innovative packaging solutions can differentiate a brand and enhance the overall shopping experience, making it a valuable opportunity for the fashion retail industry.
3. Textile Manufacturing - The use of woven jacquard materials showcases the potential for disruptive innovation in the textile manufacturing industry, offering new possibilities for intricate patterns in various applications.
1.2
Score
Popularity
Activity
Freshness
