Unimatic x Massena LAB U1-SPG 'NASA Artemis' is Limited-Edition
Michael Hemsworth — March 16, 2025 — Fashion
References: massenalab & hiconsumption
The Unimatic x Massena LAB U1-SPG 'NASA Artemis' timepiece has been created in collaboration between the brands as a watch engineered with active lifestyles and the concept of space travel in mind. The retro-futuristic timepiece is characterized by its eye-catching burnt orange finish achieved with Cerakote and will thus call to mind previous space launches. The watch is constructed with a 40mm case crafted out of 316L stainless steel with water resistance to 300-meters, while the movement inside comes in the form of the Seiko NH34A automaton with the GMT function.
The Unimatic x Massena LAB U1-SPG 'NASA Artemis' timepiece is only being retailed through the Massena LAB website where shoppers can pick it up for $1,295, though only 99 examples will be created.
Image Credit: Massena Lab
The Unimatic x Massena LAB U1-SPG 'NASA Artemis' timepiece is only being retailed through the Massena LAB website where shoppers can pick it up for $1,295, though only 99 examples will be created.
Image Credit: Massena Lab
Trend Themes
1. Retro-futuristic Aesthetic - The convergence of vintage design elements and futuristic inspiration in luxury accessories offers a fresh appeal to nostalgia-driven consumers.
2. Limited-edition Collaborations - Exclusivity through limited production runs in co-branded products enhances desirability among collectors and brand enthusiasts.
3. Space-inspired Luxury Goods - Drawing design inspiration from space exploration projects opens new avenues for storytelling in high-end product lines.
Industry Implications
1. Luxury Watches - The collaboration between luxury watchmakers and space agencies introduces a premium market for collectibles blending high design and advanced engineering.
2. High-end Fashion Accessories - Infusing aerospace themes into fashion accessories allows brands to capitalize on technology-driven narratives and consumer fascination with space.
3. Collaborative Product Design - Partnerships between innovative fashion houses and tech-forward brands create a niche market for bespoke items with a unique cultural significance.
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