'Tongue N Cheek' Air Max 90 Sneaks Make Beautiful Music on the Court
Robyn Currie — September 12, 2009 — Fashion
What do you get when you mix rap music and shoes? A whole lot of awesome, that’s what! British rap sensation Dizzee Rascal and desginer Ben Drury have joined forces to rock our worlds with the ‘Tongue n Cheek’ Air Max 90.
Named after Dizzee Rascal’s upcoming album ‘Tongue in Cheek,’ these shoes are fierce. Constructed out of an off-white suede and with see-through soles, the ‘Tongue n Cheek’ Air Max 90 has the words tongue and cheek embroidered on the shoes, in case you didn’t get the point earlier.
Named after Dizzee Rascal’s upcoming album ‘Tongue in Cheek,’ these shoes are fierce. Constructed out of an off-white suede and with see-through soles, the ‘Tongue n Cheek’ Air Max 90 has the words tongue and cheek embroidered on the shoes, in case you didn’t get the point earlier.
Trend Themes
1. Rap-music Collaboration - Collaborations between musicians and designers to create unique and trendy footwear.
2. Artist-inspired Sneakers - Sneakers designed in collaboration with popular artists, resulting in creative and eye-catching designs.
3. Personalized Branding - Footwear that features personalized branding, such as embroidered messages or album titles.
Industry Implications
1. Fashion - The fashion industry can explore collaborations between musicians and designers to create innovative and marketable products.
2. Music - The music industry can leverage artist collaborations to expand their brand and engage with fans in new and exciting ways.
3. Sportswear - Sportswear brands can incorporate personalized branding elements into their footwear to appeal to consumers seeking unique and customizable products.
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