Wood Wood Drops The Outside Collection for The SS19 Season
References: woodwood.dk & hypebeast
Danish fashion label Wood Wood showcases the latest 'The Outside collection' for the Spring/Summer 2019 season through a lookbook. The lookbook stays in correlation with the overarching theme true to its name as the setting takes place in the open fields and nature-driven environments. The label is often recognized for its intricate craft of streetwear options, but for its latest seasonal capsule, the collection blends together some eclectic influences. Drawing design cues from 90s sportswear options and infusing it with outdoor apparel components.
Notably, there are some knit pieces that are specifically designed to celebrate Nordic folklore as well as some trail sneakers in unisex sizing. It is constructed from a blend of suede and mesh across its uppers and sits atop of a Vibram sole unit.
Notably, there are some knit pieces that are specifically designed to celebrate Nordic folklore as well as some trail sneakers in unisex sizing. It is constructed from a blend of suede and mesh across its uppers and sits atop of a Vibram sole unit.
Trend Themes
1. Countryside-inspired Apparel - Disruptive innovation opportunity: Leveraging traditional craftsmanship and outdoor elements to create unique and eco-friendly fashion collections.
2. 90s Sportswear Influences - Disruptive innovation opportunity: Updating nostalgic fashion trends with modern design elements and sustainable materials.
3. Unisex Trail Sneakers - Disruptive innovation opportunity: Creating gender-neutral footwear that combines style and functionality for outdoor enthusiasts.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrating nature-inspired designs and sustainable practices into the fashion industry.
2. Streetwear - Disruptive innovation opportunity: Incorporating streetwear aesthetics with eco-friendly materials and outdoor elements.
3. Footwear - Disruptive innovation opportunity: Developing unisex trail sneakers that cater to the growing demand for versatile and sustainable footwear.
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