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The Olfactory Series 1 Collection is Jil Sander’s Entry Into Perfume
Georgia Wray Norsten — January 30, 2025 — Fashion
References: wwd
Jil Sander is elevating the world of fragrance with the launch of its ‘Olfactory Series 1 Collection,’ a luxury perfume line that embodies the brand’s signature minimalist aesthetic. Designed under the creative direction of Lucie and Luke Meier, this exclusive collection debuts with six unisex scents, each composed of only three natural ingredients, aldehydes, and alcohol sourced from upcycled carbon emissions.
Crafted in collaboration with master perfumers, the collection includes Leaf, Miel, Black Tea, Earth, Coffea, and Smoke, each offering a pure, amplified expression of nature. The asymmetrical glass bottles, designed by Formafantasma, feature a sleek white aluminum cap that shields the fragrance like a bell jar, reinforcing the brand’s commitment to both design and functionality.
Launching initially in 21 Jil Sander boutiques and online before expanding globally in May, the Olfactory Series 1 Collection redefines fragrance as an extension of individuality, craftsmanship, and emotion, setting a new standard in haute parfumerie.
Image Credit: Coty Inc.
Crafted in collaboration with master perfumers, the collection includes Leaf, Miel, Black Tea, Earth, Coffea, and Smoke, each offering a pure, amplified expression of nature. The asymmetrical glass bottles, designed by Formafantasma, feature a sleek white aluminum cap that shields the fragrance like a bell jar, reinforcing the brand’s commitment to both design and functionality.
Launching initially in 21 Jil Sander boutiques and online before expanding globally in May, the Olfactory Series 1 Collection redefines fragrance as an extension of individuality, craftsmanship, and emotion, setting a new standard in haute parfumerie.
Image Credit: Coty Inc.
Trend Themes
1. Minimalist Luxury Fragrances - A shift towards minimalist luxury fragrances is being defined by Jil Sander’s new collection, highlighting the growing consumer desire for simplicity and purity in scent compositions.
2. Sustainable Fragrance Production - The use of alcohol from upcycled carbon emissions in Jil Sander’s perfume line signifies an emerging trend in sustainable fragrance production, catering to environmentally conscious consumers.
3. Genderless Perfume Collections - Jil Sander’s unisex scents tap into the rising demand for genderless perfume collections, emphasizing the evolving perception of fragrance beyond traditional gender boundaries.
Industry Implications
1. Luxury Fashion - The luxury fashion industry is being transformed as high-end brands like Jil Sander integrate exclusive fragrance lines as a natural brand extension.
2. Sustainable Packaging - Sustainable packaging innovations are gaining traction as seen with Jil Sander’s chic yet environmentally aligned bottle designs, appealing to eco-savvy consumers.
3. Aromatics and Essential Oils - Increased focus on pure, natural ingredients within modern perfumery is significantly impacting the aromatics and essential oils industry, as brands pursue authenticity and simplicity.
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