ARCHON's THE ADVENT OF A NEW AGE Capsule Explores Workwear
References: encoreee.jp & hypebeast
ARCHON is a growing fashion label based in Tokyo and its recent collection prepares for the Spring/Summer 2019 season -- the capsule is entitled 'THE ADVENT OF A NEW AGE.' The new range features strong workwear elements and it incorporates a strong sense of streetwear designs as well.
The overarching themes are translated with oversized relaxed shapes, bold color palettes, and artistic graphics as decoratives. The seasonal lookbook highlights collaborative efforts alongside Los Angele-based photographer Alexander Borts. Some details of the capsule include the COBRA buckles which boast a utilitarian influence on the bag and belt selection, which embody the label's sense of expressing "functional beauty with a model approach." To celebrate the seasonal selection, ARCHON is hosting a pop-up store location from April 27th to May 6th in Aichi Prefecture.
Image Credit: Alexander Borts
The overarching themes are translated with oversized relaxed shapes, bold color palettes, and artistic graphics as decoratives. The seasonal lookbook highlights collaborative efforts alongside Los Angele-based photographer Alexander Borts. Some details of the capsule include the COBRA buckles which boast a utilitarian influence on the bag and belt selection, which embody the label's sense of expressing "functional beauty with a model approach." To celebrate the seasonal selection, ARCHON is hosting a pop-up store location from April 27th to May 6th in Aichi Prefecture.
Image Credit: Alexander Borts
Trend Themes
1. Artistic Workwear - The combination of streetwear and art in workwear designs opens up opportunities for disruptive innovations that blur traditional fashion boundaries.
2. Oversized Shapes - The use of relaxed, oversized shapes in workwear fashion creates opportunities for disrupting traditional sizing expectations and creating new, more inclusive size categories.
3. Utilitarian Influence - The utilitarian influence on bag and belt designs in workwear fashion creates opportunities for innovating practical, functional accessories with a stylish twist.
Industry Implications
1. Fashion - The fashion industry can take advantage of this trend by exploring new ways to combine streetwear and workwear aesthetics, experimenting with unconventional sizes and using utilitarian design influences to create functional yet stylish accessories.
2. Photography - The photography industry has an opportunity to collaborate with workwear fashion brands to create visually striking marketing campaigns that align with the strong graphic design elements of this trend.
3. Retail - The retail industry can capitalize on this trend by creating pop-up stores and other immersive experiences that bring the streetwear-meets-workwear fashion trend to life, allowing customers to try on and interact with the clothing and accessories in new and exciting ways.
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