Utan's Total Glow Suits Those Who Can't Use DHA Self-Tan Products
Laura McQuarrie — August 28, 2021 — Fashion
Utan's Total Glow is a sun-activated moisture mist that was created for those who can't use traditional DHA tanning mists. The milky mist is a hyaluronic-rich self-tan alternative that creates a "non-DHA faux glow" that's lightweight and transfer-proof.
Lightly fragranced with coconut, the product is packed with skin-caring ingredients like calendula extract and a tan-accelerating complex so that a healthy-looking glow is boosted in the sun, and continues to develop in three days without exposure.
The versatile Total Glow mist can be used before, during and after applying SPF and it's beneficial for hydrating and preparing the skin for a subtle yet radiant look. This brand-new approach to self-tanning sets itself apart from products of the past by delivering a clean and comfortable experience that works in many ways.
Lightly fragranced with coconut, the product is packed with skin-caring ingredients like calendula extract and a tan-accelerating complex so that a healthy-looking glow is boosted in the sun, and continues to develop in three days without exposure.
The versatile Total Glow mist can be used before, during and after applying SPF and it's beneficial for hydrating and preparing the skin for a subtle yet radiant look. This brand-new approach to self-tanning sets itself apart from products of the past by delivering a clean and comfortable experience that works in many ways.
Trend Themes
1. Sun-activated Skincare - The trend of sun-activated skincare products like Utan's Total Glow opens up disruptive innovation opportunities for sustainable and natural ways of self-tanning.
2. Non-dha Self-tan Alternatives - The trend of non-DHA self-tanning products like Utan's Total Glow demonstrates the disruptive innovation opportunity to create ingredients that provide healthy-looking glow without conventional self-tan methods.
3. Multi-functional Health and Beauty - The trend of multi-functional products like Utan's Total Glow reveals an innovation opportunity to develop products that cater to both health and beauty benefits for consumers.
Industry Implications
1. Self-tanning Industry - The self-tanning industry can focus on creating products that provide a lightweight, transfer-proof and sun-activated coverage that responds to modern consumers' preferences.
2. Skincare Industry - The skincare industry can leverage the trend of sun-activated skincare and develop products that contain skin-caring ingredients with tanning benefits for a new wave of innovation opportunities.
3. Beauty and Wellness Industry - The beauty and wellness industry can seize the opportunity of creating multi-functional products like Utan's Total Glow that cater to both cosmetic and health benefits, catering to the ever-growing market of conscious consumers.
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