POPSUGAR Beauty Has Added Sweet Stx Glossy Pencils to Its Range
Riley von Niessen — May 1, 2019 — Fashion
References: popsugar
POPSUGAR Beauty has updated its popular range of Sweet Stx chubby lip pencils with the addition of the Sweet Stx Glossy range, which provides consumers with just the right amount of neutral pigment, as well as a glossy finish that is hydrating and comfortable to wear.
Just one layer of the Sweet Stx Glossy range offers a sheer level of coverage, however the different shades can be built up to supply more pigment. With the crayon-like shape that the formula comes in, it's easy to get a precise application too.
With nourishing natural ingredients like shea butter, sunflower seed oil, and cocoa seed butter, the pencils won't dry out the lips as they're used either.
Just one layer of the Sweet Stx Glossy range offers a sheer level of coverage, however the different shades can be built up to supply more pigment. With the crayon-like shape that the formula comes in, it's easy to get a precise application too.
With nourishing natural ingredients like shea butter, sunflower seed oil, and cocoa seed butter, the pencils won't dry out the lips as they're used either.
Trend Themes
1. Glossy Lip Pencils - The trend towards lip pencil products with glossy finishes, natural ingredients, and buildable pigment provides an opportunity for beauty companies to innovate in their lip product lines.
2. Sheer Lip Coverage - The trend towards providing consumers with sheer levels of coverage offers an opportunity for cosmetics companies to create products for the growing demand for subtle, natural-looking makeup looks.
3. Precise Application - The trend towards crayon-like shapes for lip products offers an opportunity for beauty companies to create more precise and easy-to-use makeup tools.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage the trend towards lip pencils with glossy finishes, natural ingredients, and buildable pigment to create new product lines and expand their offerings for customers.
2. Beauty Retailers - Beauty retailers can take advantage of the trend towards natural-looking makeup and sheer lip coverage to market and sell these types of products to consumers.
3. Packaging and Design - With the trend towards crayon-like shapes for lip products, there is an opportunity for the packaging and design industry to create more innovative and user-friendly makeup tools.
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