The Swarovski Brand Celebrates Its 120th Anniversary with a Video Series
Malika Renee Butss — October 14, 2015 — Fashion
References: youtube & luxurylaunches
The Swarovski brand has come upon 120 years in business. To commemorate such an extravagant milestone, the fashion company has created a short video series that stars the various labels and designers the brand has worked with.
Every video will star a new designer and/or label that has previously partnered with the Swarovski brand. In the first video, Jimmy Choo's creative director Sandra Choi explains her love for the label and states "whenever we have an idea in mind that requires sparkle and a touch of glamour, we think of Swarovski." With collaborations with Christian Louboutin, Zaha Hadid, Laurenza and many more, it is clear Swarovski is well-respected and adored by many in the design industry.
Each month, a new video will be released, starring designers and innovators with whom the brand has successfully partnered with.
Every video will star a new designer and/or label that has previously partnered with the Swarovski brand. In the first video, Jimmy Choo's creative director Sandra Choi explains her love for the label and states "whenever we have an idea in mind that requires sparkle and a touch of glamour, we think of Swarovski." With collaborations with Christian Louboutin, Zaha Hadid, Laurenza and many more, it is clear Swarovski is well-respected and adored by many in the design industry.
Each month, a new video will be released, starring designers and innovators with whom the brand has successfully partnered with.
Trend Themes
1. Video Collaboration Series - Creating a video series featuring designers and labels Swarovski has partnered with presents an opportunity for immersive brand storytelling and engagement.
2. Fashion Brand Collaborations - Continuing collaborations with renowned fashion brands like Jimmy Choo, Christian Louboutin, and others offers a chance to explore disruptive innovations at the intersection of fashion and crystal elements.
3. Celebrating Milestone Anniversaries - Recognizing and celebrating anniversary milestones, such as Swarovski's 120th year, opens up opportunities for nostalgic marketing campaigns and special limited edition products.
Industry Implications
1. Fashion Retail - Fashion retailers can learn from Swarovski's successful brand collaborations and explore innovative partnerships to enhance their own product offerings.
2. Luxury Goods - Luxury goods companies can consider similar video series as a way to amplify brand associations with renowned designers and maintain an exclusive brand image.
3. Design and Creative Industries - Exploring collaborations between designers and crystal brands can lead to disruptive innovations in wearable technology, interior design, and other creative fields.
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