Surf is Dead Launches Its SS19 Collection Full of Vibrant Goods
References: surfisdead & highsnobiety
Los Angeles-based fashion label Surf is Dead recently launched its latest collection for the Spring/Summer 2019 season and it is full of surfer-inspired apparel designs. The range explores themes of the various surfer subcultures and the layering foundation of the concept.
The apparel series features a selection of colorful pieces in the form of hoodies, tees, long sleeve tops, and more -- all of which are adorned in graphic designs to captivate attention in addition to the vibrant hues. There are also some graphic designs that are directed from a sensual angle as well, exploring risque themes through casual pieces. The standout item in the range is the hoodie complete with a lime green base so that it can't be missed and features graphics that read "SURF DRUG CULT."
The apparel series features a selection of colorful pieces in the form of hoodies, tees, long sleeve tops, and more -- all of which are adorned in graphic designs to captivate attention in addition to the vibrant hues. There are also some graphic designs that are directed from a sensual angle as well, exploring risque themes through casual pieces. The standout item in the range is the hoodie complete with a lime green base so that it can't be missed and features graphics that read "SURF DRUG CULT."
Trend Themes
1. Surf Culture Fashion - The rise of surf culture fashion as a trend, with a focus on vibrant and bold colors, is an opportunity for designers to innovate with more luxurious and sustainable fabrics.
2. Graphic Designs in Apparel - Opportunities for designers exist in the burgeoning industry of graphic designs printed onto apparel, particularly when it comes to using bold and innovative imagery.
3. Sensual Themes in Casual Wear - The trend of incorporating sensual themes into casual wear provides an opportunity for designers and retailers to appeal to a younger, more modern audience.
Industry Implications
1. Fashion and Apparel - Fashion and apparel companies have the opportunity to incorporate the surf culture fashion trend with bright and bold colors into their designs.
2. Graphic Design - Graphic design firms can take advantage of the trend of incorporating bold and abstract graphic designs into apparel.
3. Retail Industry - Retail companies that cater to a younger audience can appeal to them through the incorporation of sensual themes into their casual wear.
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