Berlin's Superconscious Introduces Its First Apparel Series
References: superconscious.de & highsnobiety
Superconscious is the brainchild of Nikolai Goutzov and Simeon Dimitrov -- it is a concept store that resides right in the middle of Berlin's Mitte. The label recently marked a milestone as it dropped its very own merchandise collection full of streetwear goods. Superconscious is often recognized for intricately curating a selection of streetwear options from all over the world. Its now branching off to a new territory by creating its own selection -- the pieces are complete with logo prints and graphic details.
Some standout items in the new range are the hoodie with a large logo print at the front and the graphic tee that reads "Dualism." The inaugural collection is now available to shop online and instore at Superconscious.
Some standout items in the new range are the hoodie with a large logo print at the front and the graphic tee that reads "Dualism." The inaugural collection is now available to shop online and instore at Superconscious.
Trend Themes
1. Streetwear Merchandise - Opportunity for brands to create their own line of streetwear merchandise to cater to the growing demand for fashionable and trendy apparel.
2. Concept Store - Opportunity for retailers to establish concept stores that offer a curated selection of streetwear options, providing unique and immersive shopping experiences.
3. Logo Prints and Graphic Details - Opportunity for designers to incorporate bold logo prints and graphic details in their apparel, creating visually appealing and eye-catching streetwear pieces.
Industry Implications
1. Fashion - Opportunity for fashion brands to tap into the streetwear market and expand their product offerings with stylish and trendy merchandise.
2. Retail - Opportunity for retailers to capitalize on the popularity of streetwear by stocking curated collections and collaborating with streetwear brands to attract customers.
3. Design - Opportunity for designers to showcase their artistic skills through the creation of unique and visually striking streetwear pieces that incorporate logo prints and graphic details.
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