Urban Decay's 'Sparkle Out Loud' Range Has Intensely Shimmery Styles
Laura McQuarrie — May 28, 2019 — Fashion
References: makeup & urbandecay
Knowing that many consumers will want to create colorful and eye-catching looks for Pride Month, Urban Decay released the Sparkle Out Loud collection as an ultra-sparkly twist on some of its best-selling products. One of the standout products from the Pride makeup collection is the Urban Decay Sparkle Out Loud Heavy Metal Glitter Gel, which takes inspiration from the brand's glitter gel that was popular at the beginning of the 2000s. This new and improved version of the product is offered in high-impact shades like Disco Daydream and Saturday Stardust that can safely be used on the eyes, face and body.
The Sparkle Out Loud collection also includes eyeliners, plumping lip glosses and eye pencils with ultra-fine glitter that are just as colorful and dazzling.
The Sparkle Out Loud collection also includes eyeliners, plumping lip glosses and eye pencils with ultra-fine glitter that are just as colorful and dazzling.
Trend Themes
1. Intensely Shimmery Styles - Opportunity for cosmetic companies to create vibrant and eye-catching products for special occasions and events like Pride Month.
2. Glitter-heavy Pride Cosmetics - Chance to offer glitter-infused makeup collections that cater to consumers who want to express themselves with bold and sparkly looks.
3. Ultra-sparkly Twist - Innovative approach to traditional makeup products by adding a layer of intense sparkle for those seeking a more glamorous and dazzling aesthetic.
Industry Implications
1. Cosmetics - Expanding product lines to include highly shimmery and glitter-heavy makeup collections that cater to consumers' desire for unique and expressive looks.
2. Fashion and Beauty Retail - Opportunity to stock and market vibrant and glitzy cosmetic collections that align with specific events like Pride Month, appealing to a broader customer base seeking bold and colorful beauty options.
3. Event Planning and Entertainment - Potential to collaborate with cosmetic brands to offer special event packages that include glitter-heavy makeup services, providing a unique and bold beauty experience.
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