Jaclyn Hill Cosmetics' New So Rich Lipsticks are Buttery Soft
Katherine Pendrill — June 1, 2019 — Fashion
References: jaclyncosmetics & bustle
If you're thinking of embracing a more subtle look this summer, you may want to consider the new So Rich Lipsticks from Jaclyn Hill Cosmetics. With more than 20 nude hues to choose from, you're guaranteed to find your perfect summer lippie.
Jaclyn Hill Cosmetics' new So Rich Lipsticks are a lineup of buttery soft lipsticks in an extensive range of nude tones. The lipsticks are sold on their own, but also come in curated sets of four. For instance, the Nude Mood set consists of pale pinks, while the Nude Tease set is made up of beige tones. Of course, you can always buy the set of all 20 if you want to have more options.
With consumers continuing to push beauty brands to rethink the concept of 'nude,' the new Jaclyn Hill Cosmetics lipstick line acknowledges that one shade certainly doesn't fit all shoppers.
Image Credit: Jaclyn Hill Cosmetics.
Jaclyn Hill Cosmetics' new So Rich Lipsticks are a lineup of buttery soft lipsticks in an extensive range of nude tones. The lipsticks are sold on their own, but also come in curated sets of four. For instance, the Nude Mood set consists of pale pinks, while the Nude Tease set is made up of beige tones. Of course, you can always buy the set of all 20 if you want to have more options.
With consumers continuing to push beauty brands to rethink the concept of 'nude,' the new Jaclyn Hill Cosmetics lipstick line acknowledges that one shade certainly doesn't fit all shoppers.
Image Credit: Jaclyn Hill Cosmetics.
Trend Themes
1. Customized Nude Lipstick - As consumers push for more inclusive beauty, there is an opportunity for lipstick brands to offer customized shades to match various skin tones and preferences.
2. Buttery Soft Lipstick Formulas - There is an opportunity for lipstick brands to innovate and create more moisturizing and nourishing formulas that provide a smooth, buttery soft application.
3. Curated Lipstick Sets - Offering lipstick sets with perfectly curated shades makes it easier for consumers to experiment and find shades they love, leading to an opportunity for lipstick brands to create more varied sets for different skin tones.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can incorporate these trends into their product lines, offering more options to consumers and expanding their customer base.
2. E-commerce - E-commerce platforms can use these trends to leverage personalized product recommendations, making shopping for lipsticks easier for online shoppers.
3. Subscription Services - Subscription services can incorporate curated lipstick sets as part of their subscription boxes, giving customers a chance to try new shades each month and keeping them engaged in the service.
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