eBay UK is Helping Sneakerheads Authenticate Sneakers in Person
Laura McQuarrie — August 17, 2021 — Fashion
References: fashionunited.uk
eBay debuted its Mobile Authenticator at Europe’s largest Sneaker Festival, Crepe City in London, and now the sneaker authenticator is coming to various cities to help sneaker collectors authenticate their styles in person. The experience, which operates out of a converted ice cream truck, shares the expertise of independent experts and sneaker fans will get a 100% authenticity guarantee stamp of approval and can sell the products on at no extra cost.
eBay's Mobile Authenticator is an extension of its already successful Authenticity Guarantee program and it makes sure that products are genuine, and that they are uploaded with listings that are consistent with the description, title and images.
Just as there's a market for appraising antiques and heirlooms, eBay is introducing solutions to serve a younger demographic of collectors.
eBay's Mobile Authenticator is an extension of its already successful Authenticity Guarantee program and it makes sure that products are genuine, and that they are uploaded with listings that are consistent with the description, title and images.
Just as there's a market for appraising antiques and heirlooms, eBay is introducing solutions to serve a younger demographic of collectors.
Trend Themes
1. Mobile Sneaker Authenticators - The trend toward mobile, in-person sneaker authentication is disrupting traditional authentication methods and offering an opportunity for tech and fashion companies to partner together.
2. Authenticity Guarantee Programs - As more marketplaces like eBay implement authenticity guarantee programs, there is an opportunity for startups to offer similar services or for established players to enter this emerging market.
3. Specialized Appraisal Services - Customized appraisal services for niche collector communities like sneakerheads is a growing trend, with ample opportunity for new businesses to enter this space and more established players to expand their offerings to include sneaker authentication.
Industry Implications
1. E-commerce and Online Marketplaces - E-commerce and online marketplaces like eBay are embracing in-person authenticators to help reduce fraud and build trust with online shoppers.
2. Mobile Technology - As mobile technology continues to improve, there is ample opportunity for tech and fashion companies to partner together to offer mobile, in-person authentication services at events and conferences.
3. Fashion - The fashion industry and sneaker market are both ripe for disruption and innovation, with specialized appraisal and authentication services offering a unique opportunity for companies to differentiate themselves and provide new value to customers.
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