The Simply Vera Spring 2010 Collection for Kohl's
Meghan Young — March 20, 2010 — Fashion
If you're looking to add some designer names to your wardrobe but don't have the loot for pay for it, I suggest starting with the Simply Vera Spring 2010 collection. Vera Wang has designed this exclusive yet affordable line for Kohl's, which is available right now.
Filled with tons of color and funky fits, the Simply Vera Spring 2010 collection is perfect for the upcoming season. It will brighten up your day not only because it's fun and flirty, but also because it won't put a serious dent in your wallet.
Filled with tons of color and funky fits, the Simply Vera Spring 2010 collection is perfect for the upcoming season. It will brighten up your day not only because it's fun and flirty, but also because it won't put a serious dent in your wallet.
Trend Themes
1. Affordable Designer Fashion - Disruptive innovation opportunity: Creating more collaborations between high-end designers and affordable retailers to make designer fashion accessible to a wider audience.
2. Colorful and Funky Fashion - Disruptive innovation opportunity: Introducing unique and vibrant designs in mainstream fashion to cater to consumers seeking bold and expressive styles.
3. Exclusive Collections for Mass Market - Disruptive innovation opportunity: Partnering with renowned designers to create exclusive collections for mass-market retailers, allowing consumers to enjoy the prestige of designer brands at affordable prices.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Adopting a direct-to-consumer approach for fashion retail, bypassing traditional distribution channels to offer high-quality designer fashion at lower prices.
2. Retail Collaboration - Disruptive innovation opportunity: Facilitating collaborations between designers and retailers to bring high-end fashion to the mainstream market.
3. Mass-market Retail - Disruptive innovation opportunity: Investing in technology and supply chain management to streamline production and offer exclusive designer collections in mass-market retail stores.
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