The 'Shoe Surgeon' Adapted a Pair of Air Jordans with a Textured Upper
Riley von Niessen — September 27, 2016 — Fashion
References: surgeon-studios.myshopify & hypebeast
Based in downtown Los Angeles, the 'Shoe Surgeon' specializes is crafting custom footwear for men and women alike.
With its latest transformation, the company makes use of the Air Jordan 1 model. Although the red, black and white colorway makes the basketball sneakers standout on its own, the Shoe Surgeon's use of "red sueded gator and white python" material on the upper is what gives the remodel a truly exotic appearance.
This is finished off with a Swoosh logo that's made of black shark and leather laces that top it all off. While snakeskin uppers on footwear are a pretty common occurrence as of late, the varying textures of the Shoe Surgeon's creation, paired along with the vibrant colorway that draws more attention to it, makes it original.
With its latest transformation, the company makes use of the Air Jordan 1 model. Although the red, black and white colorway makes the basketball sneakers standout on its own, the Shoe Surgeon's use of "red sueded gator and white python" material on the upper is what gives the remodel a truly exotic appearance.
This is finished off with a Swoosh logo that's made of black shark and leather laces that top it all off. While snakeskin uppers on footwear are a pretty common occurrence as of late, the varying textures of the Shoe Surgeon's creation, paired along with the vibrant colorway that draws more attention to it, makes it original.
Trend Themes
1. Custom Footwear - Disruptive innovation opportunity: Develop advanced customization technologies that allow customers to personalize every aspect of their shoes.
2. Exotic Materials - Disruptive innovation opportunity: Explore sustainable alternatives to exotic materials, such as synthetically produced textures and patterns.
3. Textured Uppers - Disruptive innovation opportunity: Integrate innovative 3D printing techniques to create custom textures and patterns on shoe uppers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Create an online platform that connects independent fashion designers with consumers seeking unique and custom-made footwear.
2. Footwear - Disruptive innovation opportunity: Develop biodegradable materials for footwear manufacturing to meet the growing demand for sustainable and eco-friendly products.
3. Technology - Disruptive innovation opportunity: Utilize augmented reality (AR) technology to allow customers to visualize and personalize their own custom footwear designs.
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