Nunzio Saviano's Oxylogica is Like an Oxygen Facial for the Hair
Laura McQuarrie — July 31, 2019 — Fashion
References: nunziosaviano & newbeauty
Oxylogica is an innovative new in-salon treatment and at-home product collection from award-winning hairstylist Nunzio Saviano that improves the health of the hair and scalp in the same way that an oxygen facial works for the face. The rejuvenating treatment helps to boost growth and improve the strength and shininess of hair, all the while diminishing visible signs of damage and hair loss or thinning.
Both the in-salon treatment and the at-home product collection are based around the same four-step system, which begins with detoxifying, nourishing and stimulating the scalp, then replenishing it with powerful herb and plant extracts. Some of the high-quality plant-based ingredients that make up the Oxylogica products include sage, lemon peel, burdock root, nettle and wheat germ oil.
Both the in-salon treatment and the at-home product collection are based around the same four-step system, which begins with detoxifying, nourishing and stimulating the scalp, then replenishing it with powerful herb and plant extracts. Some of the high-quality plant-based ingredients that make up the Oxylogica products include sage, lemon peel, burdock root, nettle and wheat germ oil.
Trend Themes
1. Oxygenating Hair Treatments - Opportunity for salons and haircare brands to offer innovative treatments that improve hair and scalp health using oxygen-based technology.
2. At-home Oxygen Hair Products - Potential for haircare brands to create at-home product collections that allow users to experience the benefits of oxygen therapy for their hair in between salon visits.
3. Plant-based Haircare - Growing demand for haircare products with natural plant-based ingredients, presenting a disruptive innovation opportunity for brands to develop oxygen-infused formulas.
Industry Implications
1. Salon Services - Salons can incorporate oxygenating hair treatments as a value-added service, attracting health-conscious customers seeking innovative haircare solutions.
2. Haircare Brands - Haircare brands can develop and market their own oxygen-infused product collections, tapping into the demand for natural and effective hair treatments.
3. Wellness Industry - The wellness industry can explore the integration of oxygen therapy into holistic haircare routines, providing a comprehensive approach to scalp and hair health.
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