PERCH Interactive's Digital Retail Concept Features Virtual Accents
Jana Pijak — April 24, 2015 — Business
References: vimeo
This digital retail concept is conceived by the design team at PERCH Interactive. The creative studio specializes in custom retail displays that are enhanced by a digital component. This particular retail concept is designed for a fictional skincare line.
The mini display features a range of 5 products that stand in front of a digital screen. When picked up by a consumer, each product signals the screen's sensors, resulting in changing video imagery that described a product's origins, ingredients and benefits.
Capturing a brand's essence, this digital retail display leaves a lasting impression on customers. The shop kiosk is portable, making it easy to move and feature in retail spaces of any size. Moreover, this concept can be customized for any product range and gives consumers a sensory experience.
The mini display features a range of 5 products that stand in front of a digital screen. When picked up by a consumer, each product signals the screen's sensors, resulting in changing video imagery that described a product's origins, ingredients and benefits.
Capturing a brand's essence, this digital retail display leaves a lasting impression on customers. The shop kiosk is portable, making it easy to move and feature in retail spaces of any size. Moreover, this concept can be customized for any product range and gives consumers a sensory experience.
Trend Themes
1. Digital-enhanced Retail Displays - Incorporating digital elements into retail displays can create an engaging and memorable shopping experience, as demonstrated in PERCH Interactive's Storytelling Skincare Displays concept.
2. Personalized Product Information - Using sensors to trigger product information that is tailored to each individual product can help create a more personalized and informative shopping experience, as seen in PERCH Interactive's Storytelling Skincare Displays concept.
3. Portable Interactive Retail - Portable and customizable interactive displays like PERCH Interactive's Storytelling Skincare Displays can allow companies to reach customers in a variety of retail spaces and provide an immersive shopping experience.
Industry Implications
1. Beauty and Skincare - Incorporating digital elements into skincare product displays through concepts like PERCH Interactive's Storytelling Skincare Displays concept can create a more engaging and informative shopping experience for customers.
2. Retail - Digital-enhanced retail displays like PERCH Interactive's Storytelling Skincare Displays can help retailers stand out and create memorable shopping experiences for customers.
3. Marketing and Advertising - Portable and customizable interactive displays like PERCH Interactive's Storytelling Skincare Displays can provide unique and innovative marketing and advertising opportunities for companies looking to promote their products.
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