The 10-Piece PÜR X BARBIE Collection Marks the Doll's 60th Anniversary
Laura McQuarrie — July 30, 2019 — Fashion
References: purcosmetics & popsugar
To celebrate Barbie's 60th anniversary, a special PÜR X BARBIE cosmetics collection has been released that's sure to delight Millennials who grew up playing with the iconic fashion figure.
Within the PÜR X BARBIE Endless Possibilities Signature Pressed Pigments Palette, fans will find bold yet wearable shades in shimmer, matte, and glitter finishes. Beyond boasting a fun range of color cosmetic shades that are inspired by Barbie, the collection's products also tie in with Barbie's unique traits—like the PÜR X BARBIE Forever Flawless Signature Complexion Brush that references the doll's soft, brushable hair or the black eyelashes that define her face.
In keeping with Mattel's mission to inspire the limitless potential in every girl, the limited-edition 10-piece collection appeals to artists, students, professionals and more.
Within the PÜR X BARBIE Endless Possibilities Signature Pressed Pigments Palette, fans will find bold yet wearable shades in shimmer, matte, and glitter finishes. Beyond boasting a fun range of color cosmetic shades that are inspired by Barbie, the collection's products also tie in with Barbie's unique traits—like the PÜR X BARBIE Forever Flawless Signature Complexion Brush that references the doll's soft, brushable hair or the black eyelashes that define her face.
In keeping with Mattel's mission to inspire the limitless potential in every girl, the limited-edition 10-piece collection appeals to artists, students, professionals and more.
Trend Themes
1. Celebratory Doll Cosmetics - The PÜR X BARBIE collection highlights the growing trend of collaborations between beauty brands and iconic characters or figures.
2. Icon-inspired Color Cosmetics - The PÜR X BARBIE collection taps into the trend of creating makeup products that are inspired by the unique traits and characteristics of popular icons.
3. Limited-edition Collaborations - The PÜR X BARBIE collection represents the ongoing trend of limited-edition collaborations between brands, providing exclusive and collectible products for consumers.
Industry Implications
1. Beauty & Cosmetics - Beauty brands can explore collaborations with iconic characters or figures to create unique and trendy collections, attracting a diverse consumer base.
2. Fashion & Toys - Toy companies can partner with beauty brands to create makeup collections inspired by popular dolls or fashion figures, offering fans a complete experience that extends beyond toys.
3. Marketing & Branding - Brands can leverage limited-edition collaborations to create buzz, generate excitement, and increase brand awareness among consumers, creating a sense of exclusivity and collectibility.
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