BITE Beauty's Power Move Soft Matte Lipstick Nourishes with Cocoa Butter
Laura McQuarrie — July 12, 2021 — Fashion
References: prnewswire
The clean and vegan Power Move Soft Matte Lipstick by BITE Beauty is a new hydrating matte formula that provides nourishment with cocoa butter and rich color payoff in a range of nude, red and berry shades. The hydrating matte formula has been in the works for years and this new clean lipstick product is packed with skin-caring superfood ingredients. Alongside cocoa butter, the formula shares the benefits of tapioca pearls and fatty acid waxes for a perfect "velvety matte finish and soft blurring effect." Thanks to the use of these alternative waxes and other ingredients, the formula is free from lanolin, carmine and beeswax.
The fade- and feather-resistant Power Move Soft Matte Lipstick can be found in rich shades like Mulberry and Cayenne.
The fade- and feather-resistant Power Move Soft Matte Lipstick can be found in rich shades like Mulberry and Cayenne.
Trend Themes
1. Clean Beauty Formulations - There is an opportunity for companies to focus on clean and vegan formulations with skin-caring superfood ingredients for matte lipsticks.
2. Hydrating Matte Lip Products - The trend towards hydrating matte lip products continues, with consumers looking for both nourishment and long-lasting color payoff.
3. Alternative Wax Formulations - The use of alternative waxes in the formula presents an opportunity for companies to innovate and offer vegan and cruelty-free options for matte lipstick formulations.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can continue to innovate with new formulations and ingredients to create more sustainable and clean products for consumers.
2. Vegan and Cruelty-free Products - The trend towards vegan and cruelty-free products presents an opportunity for companies to focus on creating products that are more ethical and sustainable for consumers.
3. Natural Ingredients - There is an opportunity for companies to utilize natural ingredients to create more effective and nourishing makeup products for consumers who are moving towards more natural and sustainable ingredients.
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