The New Pleasures x Crocs Capsule Has Counter-Cultural Appeal
Niko Pajkovic — November 9, 2021 — Fashion
References: pleasuresnow & hypebeast
Los-Angeles based streetwear label PLEASURE has once again teamed up with iconic footwear brand Crocs to launch the PLEASURES x Crocs All-Terrain Clog and Classic Slide capsule.
For this collaboration, PLEASURES applies its subversive, counter-cultural aesthetic to two classic, functional footwear items. Both versions of the All-Terrain Clog and Classic Slide are delivered in black colorways with bright reflective detailing. The All-Terrain Clog dons the PLEASURES logo across the midsole and on the heel strap. Meanwhile, the Classic Slide features an alternate PLEASURES type font printed along its uppers.
Both pairs come with oversized 'Jibbitz' charms, which essentially look like old-school pins found on a punk-rock leather jacket. The charms can be applied to the shoe's uppers, lending them a grungy DIY look that fits the collaboration's overall aesthetic.
Image Credit: PLEASURES
For this collaboration, PLEASURES applies its subversive, counter-cultural aesthetic to two classic, functional footwear items. Both versions of the All-Terrain Clog and Classic Slide are delivered in black colorways with bright reflective detailing. The All-Terrain Clog dons the PLEASURES logo across the midsole and on the heel strap. Meanwhile, the Classic Slide features an alternate PLEASURES type font printed along its uppers.
Both pairs come with oversized 'Jibbitz' charms, which essentially look like old-school pins found on a punk-rock leather jacket. The charms can be applied to the shoe's uppers, lending them a grungy DIY look that fits the collaboration's overall aesthetic.
Image Credit: PLEASURES
Trend Themes
1. Counter-cultural Collaborations - The rise of subversive collaborations between fashion brands is an opportunity for disruptive innovation in the retail industry.
2. Reflective Details - Incorporating reflective materials into everyday apparel creates an opportunity for safety innovation in industries such as outdoor recreation and high-visibility workwear.
3. Customizable Accessories - The popularity of customizable accessory options, such as the oversized 'Jibbitz' charms, presents an opportunity for personalization and brand differentiation in the footwear and fashion industry.
Industry Implications
1. Fashion - Collaborations between fashion brands that incorporate subversive aesthetic features opens up possibilities for previously untapped markets of consumers in the fashion industry.
2. Outdoor Recreation - The incorporation of reflective details and durable materials into footwear can be an opportunity for disruptive innovation in the outdoor recreation industry, providing safety and comfort features for consumers.
3. Footwear - Providing customizable options, such as the oversized 'Jibbitz' charms, in footwear has the potential to differentiate brands in the industry and create opportunities for personalization for consumers.
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