Paradise Youth Club's Spring/Summer 2020 is Called Better Days
References: paradiseyouthclub.id & highsnobiety
Paradise Youth Club is an "Indonesian streetwear imprint" which translates the aesthetics of skateboarding apparel with a potent and contemporary Eastern fashion. The Jakarta-based streetwear label's offerings for the Spring/Summer 2020 season are identified through playful illustrations, a retro vibe, and comfort-focused cuts. Dubbed 'Better Days,' the range seems to be an ode to the 90s. In particular, the silhouettes embrace the cultural atmosphere of "90s music, rave culture, and society."
Paradise Youth Club's clothing is identified by numerous graphics that instill a nostalgic motif. These creative elements adorn t-shirts and hoodies. The 'Better Days' Spring/Summer 2020 collection also calls consumer attention to the launch of a selection of bags.
The Paradise Youth Club capsule is expected to be made available to individuals starting early next year.
Paradise Youth Club's clothing is identified by numerous graphics that instill a nostalgic motif. These creative elements adorn t-shirts and hoodies. The 'Better Days' Spring/Summer 2020 collection also calls consumer attention to the launch of a selection of bags.
The Paradise Youth Club capsule is expected to be made available to individuals starting early next year.
Trend Themes
1. Graphic-heavy Skateboarding Apparel - Opportunity for disruptive innovation in developing sustainable graphic-heavy skateboarding apparel using eco-friendly materials.
2. Contemporary Eastern Fashion - Opportunity for disruptive innovation in merging Western and Eastern fashion influences to create unique clothing styles.
3. Nostalgic 90s Aesthetics - Opportunity for disruptive innovation in reimagining and modernizing nostalgic 90s aesthetics in apparel design.
Industry Implications
1. Streetwear - Opportunity for disruptive innovation in the streetwear industry by creating clothing that merges skateboarding aesthetics with contemporary fashion.
2. Fashion Accessories - Opportunity for disruptive innovation in the fashion accessories industry by designing and launching a selection of trendy bags to complement clothing collections.
3. Sustainable Fashion - Opportunity for disruptive innovation in the sustainable fashion industry by utilizing eco-friendly materials and production methods in the creation of graphic-heavy apparel.
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