The Ones 2 Watch Mash Up Editorial Features Over-the-Top Styling
Jana Pijak — December 15, 2012 — Pop Culture
References: theones2watch & theones2watch
The Ones 2 Watch 'Mash Up' editorial pays homage to the world of popular culture. The striking street glamour fashion story is captured by photographer Lauren Baker and outfitted by stylist Chloe Badawy.
Inspired by the image of pop music icons David Bowie and Amy Winehouse, this daring fashion story mashes up a variety of pop culture references and creates an aesthetic that epitomizes street swagger.
With luxurious weaves by hair stylist Fabio D’Onofrio and heavily applied makeup looks by Isabel Ruiz models Kelsea Tuttle, Ornelia Edwards and Sofie Roelens pose alongside co-stars Li Ming, Mariana V and Stephania. The Ones 2 Watch Mash Up portrait series is eye-catching and unexpected. A bold take on pop culture imagery, this editorial embraces an over-the-top style aesthetic.
Inspired by the image of pop music icons David Bowie and Amy Winehouse, this daring fashion story mashes up a variety of pop culture references and creates an aesthetic that epitomizes street swagger.
With luxurious weaves by hair stylist Fabio D’Onofrio and heavily applied makeup looks by Isabel Ruiz models Kelsea Tuttle, Ornelia Edwards and Sofie Roelens pose alongside co-stars Li Ming, Mariana V and Stephania. The Ones 2 Watch Mash Up portrait series is eye-catching and unexpected. A bold take on pop culture imagery, this editorial embraces an over-the-top style aesthetic.
Trend Themes
1. Pop Culture Mashup - Disruptive innovation opportunity: Explore new ways to combine different pop culture references in fashion to create a unique and eye-catching aesthetic.
2. Street Glamour Fashion - Disruptive innovation opportunity: Introduce unconventional and daring street-style elements into high-end fashion to cater to the demand for edgy and individualistic looks.
3. Over-the-top Styling - Disruptive innovation opportunity: Push the boundaries of traditional fashion styling by experimenting with exaggerated and extravagant elements to capture attention and create a statement.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Combine elements of pop culture and street glamour to create new fashion trends and styles that resonate with consumers seeking unique and bold looks.
2. Photography - Disruptive innovation opportunity: Experiment with unconventional concepts and styles in fashion photography to capture attention and create visually stunning images that stand out from traditional editorials.
3. Beauty - Disruptive innovation opportunity: Develop makeup and hairstyling techniques that blend exaggerated and over-the-top elements with mainstream beauty trends, allowing individuals to express their creativity and personality.
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