China Vogue
Going Like Sixty — July 29, 2008 — Fashion
References: styleguru.org
China Vogue seems to be having some fun with their idea of Olympic fashion.
All of China seems to be Olympic-themed and focused, so Vogue set up a fashion shoot to follow the crowd. The shots aren't as fun as Lucy Liu's, but they do take a different spin on what the world will be watching on the tube. Chinese fashionistas are scoring high marks for the August Vogue.
Implications - They're also scoring high marks with me. My favorite image in this collection is the one of the model with the tennis racket. Tennis isn't the biggest sport in the summer Olympics, but for tennis fans it's another place you can watch the world's top talent competing solely for pride. I'm hooked on that.
All of China seems to be Olympic-themed and focused, so Vogue set up a fashion shoot to follow the crowd. The shots aren't as fun as Lucy Liu's, but they do take a different spin on what the world will be watching on the tube. Chinese fashionistas are scoring high marks for the August Vogue.
Implications - They're also scoring high marks with me. My favorite image in this collection is the one of the model with the tennis racket. Tennis isn't the biggest sport in the summer Olympics, but for tennis fans it's another place you can watch the world's top talent competing solely for pride. I'm hooked on that.
Trend Themes
1. Olympic-themed Fashion - Fashion shoots and designs inspired by the Olympics present opportunities for designers to create unique and innovative collections.
2. Sports-inspired Fashion - Fashionistas are inspired by various sports and their unique equipment, presenting opportunities to designers to create new, trendy apparel and accessories.
3. National Pride Clothing - Designers can tap into the patriotism and pride of fans around the world by designing clothing inspired by respective national flags, colors, and symbols.
Industry Implications
1. Fashion Industry - Fashion designers can leverage the Olympic theme and sports-inspired fashion to create unique collections and capitalize on the commercialization of Olympics and national pride.
2. Sports Industry - Sports equipment manufacturers can collaborate with fashion designers and create innovative, aesthetically-pleasing sports gear based on current fashion trends.
3. Retail Industry - Retailers can leverage the popularity of the Olympics and capitalize on their patriotic customers by designing and selling country-specific fashion items and merchandise.
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