Extra Butter's Neo-Tokyo Collection is Inspired by Akira
References: shop.extrabutterny & hypebeast
Extra Butter introduces its latest Neo-Tokyo collection for the Spring 2019 season, comprised of four pieces in total. The range draws inspiration from the animated cyberpunk film, Akira. The capsule translates the theme through the color palette, captivating the bright neon hues and fast motorcycle pace, as well as the ominous city landscapes in the film.
The four pieces include an anorak, a hoodie, a crewneck sweater, and a waterproof jacket -- all of which are complete in a dark hue contrasted by neon tones at the collar, branding, and zippers. One of the standout pieces is the Otomo waterproof jacket, which features ventilation components, reflective branding, and a sealed seamed taffeta interior. The Neon-Tokyo capsule is set to launch on March 8th.
The four pieces include an anorak, a hoodie, a crewneck sweater, and a waterproof jacket -- all of which are complete in a dark hue contrasted by neon tones at the collar, branding, and zippers. One of the standout pieces is the Otomo waterproof jacket, which features ventilation components, reflective branding, and a sealed seamed taffeta interior. The Neon-Tokyo capsule is set to launch on March 8th.
Trend Themes
1. Cyberpunk Fashion - Opportunity for fashion brands to incorporate futuristic and technologically-inspired designs.
2. Anime-inspired Collections - Potential for brands to tap into the growing popularity of anime and create clothing lines with specific anime themes.
3. Retro-aesthetic Streetwear - Market potential for streetwear brands to create collections that combine nostalgic retro elements with modern fashion trends.
Industry Implications
1. Fashion - Disruptive innovation opportunity for fashion brands to experiment with unique themes and styles, attracting consumers seeking unconventional fashion choices.
2. Film and Entertainment - Opportunity for film and entertainment companies to collaborate with fashion brands in creating merchandise inspired by popular films and franchises.
3. Retail - Disruptive innovation opportunity for retailers to curate and promote niche collections that cater to specific subcultures and fandoms.
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