Huda Beauty's Neon Obsessions Palettes are Bright and Versatile
Laura McQuarrie — May 29, 2019 — Fashion
References: shophudabeauty & allure
Inspired by the popularity of neon-colored clothing and accessories in the world of fashion, Huda Beauty set out to create bold new cosmetics with wild but wearable colors for the face—the versatile Neon Obsessions Palettes can be used on the eyes, cheeks and lips.
Like the other Obsessions palettes from the beauty brand, the new Neon Obsessions Palettes in Pink, Orange and Green are ultra-pigmented and highly blendable. The shades in the palettes range from creamy mattes to super-reflective duochromes that have the potential to create plenty of eye-catching looks for the summer.
While the stunning shades can certainly be applied straight to the face out of the pan, they can also be blended to create custom lip liners, highlighter hues and statement eye looks.
Like the other Obsessions palettes from the beauty brand, the new Neon Obsessions Palettes in Pink, Orange and Green are ultra-pigmented and highly blendable. The shades in the palettes range from creamy mattes to super-reflective duochromes that have the potential to create plenty of eye-catching looks for the summer.
While the stunning shades can certainly be applied straight to the face out of the pan, they can also be blended to create custom lip liners, highlighter hues and statement eye looks.
Trend Themes
1. Versatile Neon Cosmetics - The popularity of neon-colored clothing and accessories is inspiring the creation of bold cosmetics with wild but wearable colors for the face, which can be used on the eyes, cheeks, and lips, providing incremental sales opportunities.
2. Ultra-pigmented Makeup Palettes - Cosmetics brands are releasing ultra-pigmented and highly blendable makeup palettes with tones ranging from creamy mattes to super-reflective duochromes, providing an opportunity for brands to stand out and grab market share.
3. Customizable Makeup - Customers are seeking not only high-quality makeup but also tools that allow for customization of hues and shades, presenting an opportunity for brands to provide options for customers that let them personalize products to suit their needs.
Industry Implications
1. Beauty and Cosmetics Industry - The beauty and cosmetics industry is experiencing a surge in demand for neon-colored cosmetics and ultra-pigmented makeup palettes which provide an opportunity for brands to create innovative products that fulfill current demand.
2. Fashion Industry - The popularity of neon-colored clothing and accessories in the fashion industry is inspiring new cosmetics trends that reflect the changing tastes of consumers, providing a significant opportunity for cosmetics brands to integrate with fashion and reach new demographics.
3. Technology Industry - Advancements in technology are providing new platforms for cosmetics companies to reach their target audiences with customizable products that fulfill a range of needs and allow for greater personalization and engagement with the brand.
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